Recent changes to the Baseify platform
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- Migration to AWS complete for better reliability, across GEOs.
- Conversion rate reporting at the keyword level across all merchants.
- Support of multiple accounts for the same advertiser.
- Integration of query maps from advertisers.
- Automating re-ranking of results by semantic similarity and
- Return related category to query keyword in API response.
- Effective keywords report is now per domain level.
- Better page analysis by crawler and product page identification.
- Referring domain category classification.
- Keyword booster upgrades for relevance improvement and
- User-agent logging added to smart redirect.
- Custom integration for top performing referring content sites.
- Ingestion of COS (cost of sale) metrics from all advertisers.
- Smart redirect backfill logic.
- Hostname in debug mode.
- Original price and product category name for all advertisers.
- Effective keywords report API for publishers dashboard.
- CSV export API for conversions report exporting.
- Optional merge search results from several advertisers.
- Effective keywords reporting API.
- Currency format added to Shopping Ads.
- Brand information in Search API response.
- Relevance score per item in the Search API response
- Search query improvement with advertiser’s catalogue pre-search.
- Better tracking of bounces in search API.
- Ecom classifier availability management on the publisher level.
- Click caps mechanism at the publisher and advertiser and GEO level.
- Crawler integrity test of custom supported referring domains.
- Product names and high converting keywords whitelisting mechanism.
- Advanced fraud detection system launched.
- Delayed referring URL processing for ad exchange support.
- Publisher HQ self-management dashboard launched.
- Keyword mapping for Shopping Ads baseline.
- Universal postback support for accepted clicks by advertisers.
- Product and brand name identification in user-generated search queries.
- Ecom classifier activation, Beta.
adjustfor Visual Search.
- Domain management framework.
- Crawler & validator services.
- HTML meta description analysis from incoming referring URLs.
- Visual Search 2.0 Monetization release.
- Public Search API released.
- Advertiser reporting, consolidation and publisher distribution framework upgrade.
- Comparison shopping portal WordPress plugin completed.
- NLP framework upgrade.
- Advertiser and search controller latency reporting upgrade.
- Caching layer