Recent changes to the Baseify platform
November 2019
- Migration to AWS complete for better reliability, across GEOs.
January 2019
- Conversion rate reporting at the keyword level across all merchants.
December 2018
- Support of multiple accounts for the same advertiser.
- Integration of query maps from advertisers.
November 2018
- Automating re-ranking of results by semantic similarity and
ecpc . - Return related category to query keyword in API response.
- Effective keywords report is now per domain level.
- Better page analysis by crawler and product page identification.
October 2018
- Referring domain category classification.
- Keyword booster upgrades for relevance improvement and
ecpc .
September 2018
- User-agent logging added to smart redirect.
- Custom integration for top performing referring content sites.
August 2018
- Ingestion of COS (cost of sale) metrics from all advertisers.
- Smart redirect backfill logic.
- Hostname in debug mode.
- Original price and product category name for all advertisers.
- Effective keywords report API for publishers dashboard.
- CSV export API for conversions report exporting.
- Optional merge search results from several advertisers.
July 2018
- Effective keywords reporting API.
- Currency format added to Shopping Ads.
- Brand information in Search API response.
- Relevance score per item in the Search API response
June 2018
- Search query improvement with advertiser’s catalogue pre-search.
- Better tracking of bounces in search API.
- Ecom classifier availability management on the publisher level.
May 2018
- Click caps mechanism at the publisher and advertiser and GEO level.
April 2018
- Crawler integrity test of custom supported referring domains.
- Product names and high converting keywords whitelisting mechanism.
March 2018
- Advanced fraud detection system launched.
February 2018
- Delayed referring URL processing for ad exchange support.
January 2018
- Publisher HQ self-management dashboard launched.
December 2017
- Keyword mapping for Shopping Ads baseline.
- Universal postback support for accepted clicks by advertisers.
November 2017
- Product and brand name identification in user-generated search queries.
October 2017
- Ecom classifier activation, Beta.
September 2017
- Quickview adjust for Visual Search.
August 2017
- Domain management framework.
- Crawler & validator services.
- HTML meta description analysis from incoming referring URLs.
July 2017
- Visual Search 2.0 Monetization release.
June 2017
- Public Search API released.
May 2017
- Advertiser reporting, consolidation and publisher distribution framework upgrade.
April 2017
- Comparison shopping portal WordPress plugin completed.
March 2017
- NLP framework upgrade.
February 2017
- Advertiser and search controller latency reporting upgrade.
January 2017
- Caching layer