Recent changes to the Baseify platform

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November 2019

  • Migration to AWS complete for better reliability, across GEOs.

January 2019

  • Conversion rate reporting at the keyword level across all merchants.

December 2018

  • Support of multiple accounts for the same advertiser.
  • Integration of query maps from advertisers.

November 2018

  • Automating re-ranking of results by semantic similarity and ecpc.
  • Return related category to query keyword in API response.
  • Effective keywords report is now per domain level.
  • Better page analysis by crawler and product page identification.

October 2018

  • Referring domain category classification.
  • Keyword booster upgrades for relevance improvement and ecpc.

September 2018

  • User-agent logging added to smart redirect.
  • Custom integration for top performing referring content sites.

August 2018

  • Ingestion of COS (cost of sale) metrics from all advertisers.
  • Smart redirect backfill logic.
  • Hostname in debug mode.
  • Original price and product category name for all advertisers.
  • Effective keywords report API for publishers dashboard.
  • CSV export API for conversions report exporting.
  • Optional merge search results from several advertisers.

July 2018

  • Effective keywords reporting API.
  • Currency format added to Shopping Ads.
  • Brand information in Search API response.
  • Relevance score per item in the Search API response

June 2018

  • Search query improvement with advertiser’s catalogue pre-search.
  • Better tracking of bounces in search API.
  • Ecom classifier availability management on the publisher level.

May 2018

  • Click caps mechanism at the publisher and advertiser and GEO level.

April 2018

  • Crawler integrity test of custom supported referring domains.
  • Product names and high converting keywords whitelisting mechanism.

March 2018

  • Advanced fraud detection system launched.

February 2018

  • Delayed referring URL processing for ad exchange support.

January 2018

  • Publisher HQ self-management dashboard launched.

December 2017

  • Keyword mapping for Shopping Ads baseline.
  • Universal postback support for accepted clicks by advertisers.

November 2017

  • Product and brand name identification in user-generated search queries.

October 2017

  • Ecom classifier activation, Beta.

September 2017

  • Quickview adjust for Visual Search.

August 2017

  • Domain management framework.
  • Crawler & validator services.
  • HTML meta description analysis from incoming referring URLs.

July 2017

  • Visual Search 2.0 Monetization release.

June 2017

  • Public Search API released.

May 2017

  • Advertiser reporting, consolidation and publisher distribution framework upgrade.

April 2017

  • Comparison shopping portal WordPress plugin completed.

March 2017

  • NLP framework upgrade.

February 2017

  • Advertiser and search controller latency reporting upgrade.

January 2017

  • Caching layer