Recent changes to the Baseify platform

We improve the Baseify platform every week by releasing new features, squashing bugs, and delivering fresh documentation. Here’s an account of what’s recently happened. This is our changelog. 

January 2019

  • Conversion rate reporting at the keyword level across all merchants.

December 2018

  • Support of multiple accounts for the same advertiser.
  • Integration of query maps from advertisers.

November 2018

  • Automating re-ranking of results by semantic similarity and ecpc.
  • Return related category to query keyword in API response.
  • Effective keywords report is now per domain level.
  • Better page analysis by crawler and product page identification.

October 2018

  • Referring domain category classification.
  • Keyword booster upgrades for relevance improvement and ecpc.

September 2018

  • User-agent logging added to smart redirect.
  • Custom integration for top performing referring content sites.

August 2018

  • Ingestion of COS (cost of sale) metrics from all advertisers.
  • Smart redirect backfill logic.
  • Hostname in debug mode.
  • Original price and product category name for all advertisers.
  • Effective keywords report API for publishers dashboard.
  • CSV export API for conversions report exporting.
  • Optional merge search results from several advertisers.

July 2018

  • Effective keywords reporting API.
  • Currency format added to Shopping Ads.
  • Brand information in Search API response.
  • Relevance score per item in the Search API response

June 2018

  • Search query improvement with advertiser’s catalogue pre-search.
  • Better tracking of bounces in search API.
  • Ecom classifier availability management on the publisher level.

May 2018

  • Click caps mechanism at the publisher and advertiser and GEO level.

April 2018

  • Crawler integrity test of custom supported referring domains.
  • Product names and high converting keywords whitelisting mechanism.

March 2018

  • Advanced fraud detection system launched.

February 2018

  • Delayed referring URL processing for ad exchange support.

January 2018

  • Publisher HQ self-management dashboard launched.

December 2017

  • Keyword mapping for Shopping Ads baseline.
  • Universal postback support for accepted clicks by advertisers.

November 2017

  • Product and brand name identification in user-generated search queries.

October 2017

  • Ecom classifier activation, Beta.

September 2017

  • Quickview adjust for Visual Search.

August 2017

  • Domain management framework.
  • Crawler & validator services.
  • HTML meta description analysis from incoming referring URLs.

July 2017

  • Visual Search 2.0 Monetization release.

June 2017

  • Public Search API released. 

May 2017

  • Advertiser reporting, consolidation and publisher distribution framework upgrade.

April 2017

  • Comparison shopping portal WordPress plugin completed. 

March 2017

  • NLP framework upgrade.

February 2017

  • Advertiser and search controller latency reporting upgrade. 

January 2017

  • Caching layer